B'ville brothers again in finals for Super Bowl ad that could win them $1M

Wanda English Burnett, Editor

Super Bowl XLIII is anxiously anticipated by many football fans, especially Joe and Dave Herbert of Batesville. But the brothers are not hoping their favorite team will win on February 8. On the contrary, they are hoping that their homemade Doritos commercial will air during the event.

Titled “Free Doritos,” the commercial features an office worker with a snow globe that answers the question, “Will there be free Doritos at the office today?” The commercial has become one of five finalists out of nearly 2,000 entries in the Doritos “Crash the Super Bowl” contest.

According to Joe Herbert, this is not the first time they have been successful in the contest. Two years ago, the brothers were finalists in the contest with their entry “Duct Tape.” “We’re glad to prove it wasn’t a fluke,” Joe told The Versailles Republican. A true David vs. Goliath, the hometown heroes are competing against finalists from Los Angeles and New York.

As finalists, the brothers won $25,000 and an all expense paid trip to the Super Bowl in Tampa, Florida. The winning entry will not be revealed until it airs during the game, according to Joe.
Winning entries are determined by votes. Once a day, people can log on to www.crashthesuperbowl.com and view all five finalists and vote for their favorite until January 25. In addition, each time you vote, you have the chance to win tickets to the Super Bowl, as a voter in Aurora did.

But, there is a twist. If the winning entry is number one in the USA Today’s annual Ad Meter, Doritos will award $1,000,000,000. The Herbert’s homemade commercial will be competing against those professionally produced.

After the first competition, Dave sold the family business, a baseball complex, and Joe left his job as a web developer to focus on feature film production. The brothers have another endeavor. After ten years of development, they will unveil a board game, Triviathon, at the Toy Fair in New York in February. According to Joe, it is a fast-paced trivia game that “anyone can win, even without knowing the answers.”

Joe and his wife, Jayme, live in Batesville with their two children, son Pierce, 4, and daughter, Kennedy, 2. Dave and his wife, Holly, live in Morris and are blessed with four children: son, Adrik, 7, and daughters, Jazlin, 5, Nyah, 3, and Onika, 1.

For more information on voting, the Herberts, and the cast and crew of the Free Doritos commercial, you can visit www.doritosvote.com.

Pictured are brothers, Joe and Dave Herbert of Batesville. The two are pictured in front a vending machine selling Doritos. They are finalists in the "Crash the Super Bowl" contest, after they entered their homemade commercial featuring Doritos. Now it's up to the public to see who wins. Winning entries are determined by votes. You can log on to www.crashthesuperbowl.com daily to vote for the Batesville duo.