Crystal ball brings good luck to Batesville brothers

Beth Rumsey, Staff Writer

In true David vs. Goliath tradition, brothers Joe and Dave Herbert of Batesville, accomplished the nearly impossible. As one of five finalists in the Doritos sponsored “Crash the Super Bowl” commercial competition, the brothers won $25,000 as well as America’s vote and had their entry “Free Doritos,” aired during the Super Bowl on Sunday, February 1. The commercial featured a crystal ball.

In addition, for the first time in ten years, Frito Lay/Doritos has the coveted number one spot in the USA Today’s Ad Meter poll. Garnering a score of 8.46 of a possible 10, the homemade commercial bumped Anheuser-Busch to second place. This accomplishment awarded the Herberts with an additional $1,000,000.

In addition, Joe and Dave Herbert will unveil a board game at the Toy Fair in New York this month. Triviathon was ten years in development, and according to Joe, “It is a fast-paced trivia game that anyone can win without knowing the answers.”

Joe and his wife, Jayme, live in Batesville with their children, Pierce, 4, and daughter, Kennedy, 2. Dave lives in Morris with wife, Holly, son Adrik, 7, and daughters, Jazlin, 5, Nyah, 3, and Onika, 1.
After the win, their response was, “We are on top of the world!”

Who knows what the future holds for the brothers, whose lives have already been changed by their success. Two years ago they were also finalists in the Dorito challenge. After that, they quit their respective jobs, and pursued the dream that came true this past Sunday.

You can see their commercial at or