brothers 'crash' the town
Beth Rumsey, Staff Writer
This is a wonderful example of how Batesville
residents pull together and make things happen, said Batesville
Mayor Richard Fledderman, at the Herbert Brothers Appreciation Day
event on Thursday, February 12. The event was held to honor brothers
Joe and Dave Herbert for the accomplishment of winning the Doritos
sponsored Crash the Super Bowl competition as well as
placing number one in the USA Todays ad meter poll, ousting
Anheiser-Busch after holding the number one spot for ten years.
The commercial featured an office worker with a snow globe that
answers the question, Will there be free Doritos at the office
today? Titled Free Doritos, the commercial was
filmed on location at the Batesville YMCA and featured actors from
the tri-state area. They are some of the most talented people
in Southeast Indiana, said Joe Herbert.
School children lined the streets waving the Indiana State Flag,
as well as make-shift flags from empty Doritos bags. Arriving to
the shouts of Free Doritos! The Herbert families and the cast were
greeted by Mayor Fledderman and Batesville School Corporation Superintendent
Dr. Jim Roberts. You didnt have to do this, said
Joe about the parade. We are blessed to be from this area.
Its pretty overwhelming and humbling.
The mayor then presented the brothers with keys to the city as well
as the proclamation of the day in their honor. Indiana Governor
representative Stephanie Genrich, director of state advertising
and marketing, presented the Herberts with the Distinguished Hoosier
Award. Genrich noted that the Herberts have achieved what few on
Madison Avenue achieve, bragging rights to the best Super Bowl commercial.
The brothers had the opportunity to thank their families and the
community for their support during the project. Thanks to
everyone who supported us and voted for our commercial, said
All we wanted to do was make a funny commercial, said
Dave. Doritos gives the opportunity for the little guys like
us to do great things.
We didnt expect to win, said Joe. We were
so excited when we saw it air, we didnt finish watching the
The Herberts are not letting the grass grow beneath their feet.
The brothers left on February 13 to unveil Triviathon, a trivia-style
board game they created. According to Joe, they have written a script
they hope to sell.
The timing couldnt be more perfect for us, said
Joe. He also noted that they do not have any plans to leave the
We couldnt be more proud of them, said Mayor Fledderman.
This brings pride and attention to two great local guys.
The children here inspire us, said Dave. He urged them
to grow old, but dont grow up.
BETH RUMSEY PHOTOS
ABOVE: The City of Batesville declared February 12 as
"Herbert Brothers Appreciation Day." As part of
the ceremony held on the steps of the Batesville Town Hall,
Joe and Dave received the keys to the city as well as the
Distinguished Hoosier Award. Pictured with the Herbert brothers
(center) are their families, and the cast of the winning
Free Doritos commercial, along with other officials. RIGHT:
Doritos Director of Marketing, Rudy Wilson, presented a
check for $1M to the Herberts.