banker 'stars' in new Herbert commercial
chance meeting with Joe and David Herbert of Batesville, winners
of the 2009 Doritos Crash the Super Bowl commercial contest, led
to an opportunity for a lending officer at the Friendship State
Jeff Dugan, who works at the Batesville branch, met the Herberts
while they were scouting locations for a how-to video for the
2010 Doritos competition.
According to Dugan, he had the opportunity to talk and joke
around, and offered to be a new star in their production.
Im a banker wanting to be an actor, he said.
Dugan was surprised when he received a call asking if he was still
interested in a part in the production. According to Dugan, the
segment explains how to create a professional commercial on a
Crash budget. I only had one line, he
The Herbert brothers made advertising history when their commercial
Free Doritos not only won the Doritos competition, but also the
USA Todays Ad Meter as the #1 Super Bowl commercial.
Dugan has worked in the Batesville area for nearly 20 years and
has been with the Friendship State Bank for eight months. He and
his wife, Janet, live in the Greensburg area along with their
I would do it again, said Dugan. Everyone was
very nice, he said of the production crew and the Herbert
To see the tips on producing a commercial for the Crash the Super
Bowl contest, visit www.crashthesuperbowl.com. For more information
on the Herbert brothers, as well as updates on their latest projects,